Funnels v Sieves

Over the last few days I have been working on Sales and Marketing Funnels not only for my Business both also for my Clients. For those of you not familiar with the term funnel, it is the concept of channeling your Customers through a process so that they will purchase...

Suspect to Raving Fan in 5 Easy Steps

I thought I would share with you the definitions we use to describe the journey that customers go through when part of the sales and marketing funnel. It helps us understand what we should be doing at each stage to nurture them through the process of making a...