by Donald Melrose | Jun 12, 2020 | Strategy
I have had a quiet week on Social Media, I have allowed other things to take a priority! Did you miss me? No? I was still front of mind in your thoughts though surely? No? It’s only been a week! You are probably thinking to be honest I had not noticed, it has...
by Donald Melrose | May 26, 2020 | Strategy
Over the last few days I have been working on Sales and Marketing Funnels not only for my Business both also for my Clients. For those of you not familiar with the term funnel, it is the concept of channeling your Customers through a process so that they will purchase...
by Donald Melrose | May 26, 2020 | Strategy
I thought I would share with you the definitions we use to describe the journey that customers go through when part of the sales and marketing funnel. It helps us understand what we should be doing at each stage to nurture them through the process of making a...
by Donald Melrose | May 11, 2020 | Strategy
I was doing some research on Click Funnels and Traffic, partly to keep my own skills up to date and partly to see whether I should implement the strategy into Business Growth Mentors. One of things I actively encourage my Clients to do is to get inside the head of...
by Donald Melrose | Apr 24, 2020 | Strategy
At this time when across the world many Countries and Cities are in lockdown, I am reminded of that famous quote attributed to Plato. “Necessity is the mother of invention” I see people improvising facemasks and PPE. I see people learning to cook as...
by Donald Melrose | Apr 24, 2020 | Strategy
What I love about working with Business Owners are the light bulb moments that I get as we are talking about how we can make the most of opportunities or overcome challenges that they are facing. In those moments I quickly grab my notebook and scribble it down so that...