Does wearing a skirt make me a Woman?

Good day all, its Donald (Mums preferred option), Don (My mafia title), or Donny (only used by my girls to wind me up). In essence, I answer to most things but never Donna! For those of you that know me well on special occasions such as Weddings, Black Tie Functions,...

Your business is important to me, really!

I have had a quiet week on Social Media, I have allowed other things to take a priority! Did you miss me? No? I was still front of mind in your thoughts though surely? No? It’s only been a week! You are probably thinking to be honest I had not noticed, it has...

Discounting Madness

As the shops plan to reopen, they are going to be looking to entice us, Customers, back in? So what are the carrots that they are going to advertise that are going to have us beating a hasty path to their front doors to satisfy the pent up demand we have for retail...

Funnels v Sieves

Over the last few days I have been working on Sales and Marketing Funnels not only for my Business both also for my Clients. For those of you not familiar with the term funnel, it is the concept of channeling your Customers through a process so that they will purchase...

Suspect to Raving Fan in 5 Easy Steps

I thought I would share with you the definitions we use to describe the journey that customers go through when part of the sales and marketing funnel. It helps us understand what we should be doing at each stage to nurture them through the process of making a...